3Lateral is best known for being a pioneer and innovator in the gaming industry that creates realistic digital avatars by capturing 4D data. The application of this technology is expected not only in the entertainment industry but also in the AI, mobile, and automotive industries. Epic Games, which operates Fortnite, as well as the Unreal Engine game development platform, has already worked with 3Lateral on projects to push the level of realism and details that are possible with human avatars.
Real-time 3D experiences are reshaping the entire entertainment industry, and digital human technology is at the forefront. Fortnite shows that 200,000,000 people can experience a 3D world together. Reaching the next level requires capturing, personalizing, and conveying individual human faces and emotions.
Epic Games CEO Tim Sweeney said in a statement.
The team of 60+ will be continuing their work with existing partners and maintaining their presence in Serbia. 3Lateral founder Vladimir Mastilović will lead Epic Games’ worldwide digital humans efforts, the company says. This will give a team from Serbia the opportunity to collaborate with world experts. Also, 3Lateral headquarters in Novi Sad will become a branch of Unreal Engine, where the company will employ talented individuals from the region.
